Bill
and Hillary Clinton often
tell the story of how they
met: They locked eyes
across Yale's law library,
until Hillary broke the
silent flirtation and
marched straight over to
Bill. "Look, if
you're going to keep
staring at me, and I'm
going to keep staring
back, we might as well be
introduced. I'm Hillary
Rodham. What's your
name?" Bill has said
he couldn't remember his
own name. It was quite a
first impression, one so
powerful that it sparked a
few chapters of U.S.
history.
Initial
encounters are emotionally
concentrated events that
can overwhelm us—even
convince us that the room
is spinning. We walk away
from them with a first
impression that is like a
Polaroid picture—a
head-to-toe image that
develops instantly and
never entirely fades.
Often, that snapshot
captures important
elements of the truth.
Consider
one study in which
untrained subjects were
shown 20- to 32-second
videotaped segments of job
applicants greeting
interviewers. The subjects
then rated the applicants
on attributes such as
self-assurance and
likability. Surprisingly,
their assessments were
very close to those of
trained interviewers who
spent at least 20 minutes
with each applicant. What
semblance of a
person—one with a
distinct appearance,
history and complex
personality—could have
been captured in such a
fleeting moment?
The
answer lies in part in how
the brain takes
first-impression Polaroids—creating
a composite of all the
signals given off by a new
experience. Psychologists
agree that snap judgments
are a holistic phenomenon
in which clues
(mellifluous voice, Rolex
watch, soggy handshake,
hunched shoulders) hit us
all at once and form an
impression larger than
their sum.
We
do search for one
particular sign on a new
face: a smile. "We
can pick up a smile from
30 meters away," says
Paul Ekman, professor of
psychology at the
University of California
Medical School in San
Francisco, and a pioneer
of research on facial
expressions. "A smile
lets us know that we're
likely to get a positive
reception, and it's hard
not to reciprocate."
By
the time we flash that
return grin, our Polaroid
shutter will have already
closed. Just three seconds
are sufficient to make a
conclusion about fresh
acquaintances. Nalini
Ambady, professor of
psychology at Tufts
University in Medford,
Massachusetts, studies
first impressions carved
from brief exposure to
another person's behavior,
what she calls "thin
slices" of
experience. She says
humans have developed the
ability to quickly decide
whether a new person will
hurt or enrich
us—judgments that had
lifesaving ramifications
in an earlier era.
She
believes that thin slices
are generated in the most
primitive area of the
brain, where feelings are
also processed, which
accounts for the emotional
punch of some first
encounters. Immediate
distrust of a certain car
salesman or affinity for a
prospective roommate
originates in the deepest
corners of the mind.
The
ability to interpret thin
slices evolved as a way
for our ancestors to
protect themselves in an
eat-or-be-eaten world,
whereas modern-day threats
to survival often come in
the form of paperwork
(dwindling stock
portfolios) or intricate
social rituals (impending
divorce). The degree to
which thin slices of
experience help us
navigate modern
encounters—from
hitchhikers to blind
dates—is up for debate.
Ekman
says that people excel at
reading facial expressions
quickly, but only when a
countenance is genuine.
Most people cannot tell if
someone is feigning an
emotion, he says,
"unless their eyes
have been trained to spot
very subtle expressions
that leak through."
Consider anger: When we
are boiling mad, our lips
narrow—an expression we
can't make on demand when
we're pretending.
And
the accuracy of a snap
judgment always depends
on what exactly we're
sizing up. Ekman doesn't
think we can use a thin
slice of behavior to
judge, say, if someone
is smart enough to be
our study partner or
generous enough to lend
us a bus token.
"But we can pretty
easily distinguish one
emotion from another,
particularly if it's on
the face for a second or
more." Spending
more time with a genuine
person, he says, won't
yield a more accurate
sense of that person's
emotional state.
First
impressions are not
merely hardwired
reactions—we are also
taught how to judge
others, holding our thin
slices up to the light
of social stereotypes.
Brian Nosek, professor
of psychology at the
University of Virginia,
studies the implicit
attitudes that enter
into our calculations.
Just because someone
carries an ACLU
membership card or makes
a point to invite their
senior-citizen friends
to dance-club outings
doesn't mean they don't
have prejudices bubbling
under the surface. Nosek
and colleagues
administer a quick
online test that reveals
the beliefs people
either can't or won't
report.
Called
the Implicit Association
Test, it asks
participants to pair
concepts, such as
"young" with
"good," or
"elderly" with
"good." If, in
some part of his mind,
"old" is more
closely related to
"bad" than to
"good," the
test taker will respond
more quickly to the
first pairing of words
than to the second. In
versions of these tests,
small differences in
response times are used
to determine if someone
is biased toward youth
over the elderly,
African-Americans over
Caucasians or for
President Bush over
President Kennedy.
"When I took the
test," says Nosek,
"I showed a bias
toward whites. I was
shocked. We call it
unconsciousness-raising,
in contrast to the
consciousness-raising of
the 1960s."
As
subtle as implicit
attitudes are, they can
cause serious real-world
damage. If an angry
person stumbles upon
someone of a different
race or religion, he is
likely to perceive that
person negatively,
according to research.
Anger incites
instinctive prejudiced
responses toward
"outsiders," a
finding that has
important implications
for people in law
enforcement and
security.
Certain
physical features
consistently prompt our
brains to take
first-impression
Polaroids with a
distorting filter.
People who have a
"baby face,"
characterized by a round
shape, large eyes and
small nose and chin,
give off the impression
of trustworthiness and
naiveté—on average, a
false assumption. A
pretty face also leads
us astray: Our tendency
is to perceive beautiful
people as healthier and
just plain better than
others.
Leslie
Zebrowitz, professor of
psychology at Brandeis
University in
Massachusetts, argues
that we overgeneralize
in the presence of baby
mugs and homely visages.
Humans are hardwired to
recognize a baby as an
innocent, weak creature
who requires protection.
By the same token,
mating with someone who
is severely deformed,
and thereby
unattractive, may keep
your DNA from spreading
far and wide. But we
overgeneralize these
potentially helpful
built-in responses,
coddling adults with
babyish miens who in
fact don't need our care
and shunning
unattractive people who
may not meet our
standards of beauty but
certainly don't pose an
imminent threat to our
gene pool.
Zebrowitz
has found that many
baby-faced grown-ups,
particularly young men,
overcompensate for
misperceptions by
cultivating
tougher-than-average
personalities in an
attempt to ward off
cheek-pinching aunts.
Think of the sweet-faced
rapper Eminem, who never
cracks a smile, or the
supermodel-juggling,
hard-partying actor
Leonardo DiCaprio.
Not
every observer is
equally likely to draw
unwarranted conclusions
about a smooth-cheeked
man or a woman with
stunning, symmetrical
features. People who
spend time cultivating
relationships are more
likely to make accurate
snap judgments.
"A
good judge of
personality isn't just
someone who is
smarter—it's someone
who gets out and spends
time with people,"
says David Funder, a
professor of psychology
at the University of
California at Riverside,
who believes in the
overall accuracy of snap
judgments. Funder has
found that two observers
often reach a consensus
about a third person,
and the assessments are
accurate in that they
match the third person's
assessment of himself.
"We're often
fooled, of course, but
we're more often
right."
On
the other side of the
equation, some people
are simpler to capture
at first glance than
others. "The people
who are easiest to judge
are the most mentally
healthy," says
Randy Colvin, associate
professor of psychology
at Northeastern
University in Boston.
"With mentally
healthy
individuals,"
Colvin theorizes,
"exterior behavior
mimics their internal
views of themselves.
What you see is what you
get."
Article
Courtesy of www.psychologytoday.com